Moneyman is one of Spain’s most recognized fintech brands. This project showcases the progressive evolution of its visual identity, digital experience and communication system over several years. Through the refinement of visual style, typography, color systems, 3D illustration and UI assets, the brand was modernized while preserving its recognizability and accessibility. The result is a more cohesive, scalable and contemporary brand experience across product, marketing and communication channels.
About
Since its launch, Moneyman had maintained the same visual identity and had become a well-recognized fintech brand within the Spanish market. However, over time, its digital presence no longer reflected the standards of a modern product experience. The brand relied on outdated visuals, inconsistent graphic styles and overly promotional layouts that felt disconnected across different touchpoints.
This project showcases the evolution of the Moneyman brand through a collection of work developed across multiple campaigns, platforms and communication channels over the years. Rather than presenting a complete rebrand, the goal was to progressively refine and modernize the existing identity while preserving its recognizability and accessibility.
Main Improvements
VISUAL STYLE - The brand lacked a consistent visual direction and relied on heavily promotional and outdated graphics. The new approach introduced cleaner layouts, improved hierarchy and a more contemporary visual language across all touchpoints.
COLOR SYSTEM - The previous palette lacked consistency and did not always provide optimal contrast across different formats. The colors were refined to improve usability, accessibility and adaptability across both digital and print applications while maintaining brand recognition.
TYPOGRAPHY - Multiple typefaces were being used with little consistency between them, making the communication feel fragmented. The system was simplified into a single, more modern and versatile typeface to create a clearer and more memorable identity.
3D VISUAL LANGUAGE - Although 3D objects had always been part of the brand, they were created in many different styles and lacked cohesion. Through the use of AI tools and workflows, a more defined and recognizable 3D illustration style was developed and consistently applied across campaigns and digital platforms.
UI & MARKETING ASSETS - Product interfaces, web pages and marketing materials followed different visual approaches. A more unified system was introduced to create consistency between product, communication and campaign design.
The result was a more contemporary, scalable and visually mature brand experience across product, marketing and communication channels.
Moneyman
Location: Barcelona, Spain
Project: Brand identity & Product Design
2026
Location: Barcelona, Spain
Project: Brand identity & Product Design
2026
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